Built With Every
Competitive Player.
Our gear starts with you—the players who compete three, four, five times a week. Your feedback drives every design decision we make. By partnering with pro athletes, we add another layer of real-world testing across the most demanding conditions on tour.
The result: gear shaped by thousands of competitive players and stress-tested at the highest level.
Meet the Pros
These athletes add a professional testing layer to the community feedback that already drives every product we build.
Sem Verbeek
Pro Tennis Player
“"The early stages of the partnership with ADV has been fantastic. The team encourages honest feedback from my travels around the world and also follow up on that feedback. It's great to feel their passion and the close relationship they have with the production partners, too."
JP Smith
Pro Tennis Player
“"I've been living out of a tennis bag since I was 22, across every surface, climate, and even time zone. When a brand asks you to help them improve the gear and is open to real critical, and practical feedback, I'm for it."
Andres Martin
Pro Tennis Player
“"When things get demanding, I simplify. Routines, habits, even the gear I rely on. The goal stays the same: focus on quality, cut the noise, and compete."
Shaping Our Journey
Respected coaches and industry voices who inform our product development and push us to think differently.
Jonathan Stokke
Coach & Podcast Host
Meike Babel
Mental Skills Coach
Jacob Meyer
ATP & WTA Coach
Will Boucek
Olympic Doubles Consultant
Will Chaing
Pickleball Creator
Jonathan Stokke
Coach & Podcast Host
Former Duke coach, 2X All-American, and US Open participant. Jonathan brings decades of high-level tennis experience to our product discussions.
Meike Babel
Mental Skills Coach
Former WTA player with a career high of #27. Known for resilience, Meike is currently a tennis and mental skills coach helping athletes stay positive and productive during competition.
Jacob Meyer
ATP & WTA Coach
A coach with graduate studies in biomechanics and a degree in Philosophy, Jacob brings rare analytical depth to the court. His work with touring pros gives ADV direct insight into what equipment demands look like at the highest level of the game.
Will Boucek
Olympic Doubles Consultant
A doubles strategy analyst who has consulted for top teams at Wimbledon, the US Open, and the Olympics. Will's data-driven approach and deep gear expertise make him a valuable eye for what players need from their equipment.
Will Chaing
Pickleball Creator
A leading voice in the pickleball community, Will served as the former co-host of the Pickleball Studio podcast and he's currently the founder of the paddle company, MyCityPB.
Gear that doesn't
play. It Competes
Every competitive player shapes what we build—from weekend warriors to Grand Slam champions. Experience the difference.
